Services

Writing

I write long-form blog posts and case studies for teams that need content but don't have the capacity to produce it.

Blog posts can be SEO-driven, product-led — how-to guides, comparison pieces, content that positions your product as the natural choice — or both, depending on the topic.

Refreshing old blog posts

Older posts lose relevance as products evolve, search intent shifts, and information goes out of date.

I audit existing posts, align with you on what needs updating, and make the changes, from new statistics and revised SEO to updated screenshots and product-led angles. Some posts need light edits; others need a full rewrite.

For large content libraries, I can build AI workflows to refresh posts at scale instead of doing them manually one by one.

Editing

I edit blog posts and case studies and turn your drafts into publish-ready material.

Substantive editing helps address a customer pain point, follow the content brief, share a unique angle, follow SEO best practices, sound human and free from jargon, match your brand voice and tone, flow naturally from section to section, and leave the reader with actionable advice.

AI content editing

AI-generated drafts save time but often need significant work before they're publishable.

I edit them for quality and accuracy, fact-check claims and statistics, remove AI-sounding language, match your brand voice and tone, and restructure where the flow breaks down.

Writing

I write help docs and knowledge base articles from scratch.

Documentation is structured and written to help users easily find answers to their product questions.

Updating

Existing help docs become outdated when your product changes but the documentation doesn't.

I correct outdated information, update product screenshots, and standardize formatting and terminology so your docs are accurate and useful again.

Content engineering

I design and build AI-powered workflows to scale content production while maintaining your brand voice and quality standards. I primarily use AirOps and Claude, but I'm flexible with your existing tool stack.

With years as a content marketer, I understand what effective content looks like. I use that expertise to architect workflows that produce quality content at scale, customized to your brand.

Workflow & automation design

I audit your current processes to find where manual work is killing time. Then I build the clear, repeatable systems and automations needed to fix it, whether that's a content pipeline involving writers, designers, and external contributors, or any other process slowing your team down.

Information architecture & documentation

When your team can't find information, they waste time searching or interrupting each other. I design company handbooks, SOPs, and internal knowledge bases that your team actually uses.

Tech stack

Too many tools, or the wrong ones, create friction. I audit your current stack to cut redundant spend and connect your tools so they work together, not against you.